Asda Food Hub

The Brief

Asda Food Hub is a brand-new food to go concept designed to drive shoppers into store by providing great quality food to go options, at an affordable price. The new brand provides a modern and welcoming new look and feel and shoppers are able to place their orders using touch screen tablets for a quick and efficient service.

This brief involved the entire customer journey, including branding, POS, Signage and photography. 

 

The Approach

The branding was clean and crisp as it needed to be easily recognisable in many different formats and sizes.