The Potions Cauldron Group
Marvel Inspired Drinks

The Brief

The Potions Cauldron Group is an award winning tourism company based in York,  known for its popular attractions, including the wizard-themed Potions Cauldron Adventures and the Hole in the Wand mini-golf experiences.

They approached PSH Creative based on our proven track record in designing packaging for established intellectual properties and our experience working within detailed IP style guides.

 

 

The Approach

Working with a major IP always presents a unique creative challenge. It requires balancing creativity and originality, with strict adherence to the rules of the franchise.

A key element of the brief was to showcase as much of the magical liquid as possible as this is the main USP of the product. To achieve this, we developed a clear label design that allowed the liquid to shine through, using its colour and glittery texture to enhance the typography and background. We also introduced the “Shake to Power Up” slogan, inviting consumers to interact with the product. When shaken, the potion sparkles and comes to life. This approach ensured the characters remained instantly recognisable while allowing the product itself to take centre stage as the real superhero!